We are a full-service creative and digital communications agency offering insightful, innovative, creative communications solutions to clients in the health, education and community sectors.

About String Theory Health

String Theory Health is a sub-branch of String Theory Creative. String Theory Creative services a broader spectrum of sectors including arts and culture, sport, tourism, education and human services while String Theory Health’s core focus is the community health sector.

String Theory directors, Matt O’Donnell and Steve Paix formed the company in 2003. With their backgrounds of health, education, media production and communications, they have built a successful company that produces effective communication strategies and multimedia products that are well researched and of high quality.

Our services include:

  • Campaign strategy
  • eLearning systems development
  • Video and multimedia production (TV/radio/web/mobile/animations)
  • Digital services including website design and online community management
  • Print design
  • Authoring and editorial.

Our team consists of health and communication professionals including occupational therapists, psychologists, educators, copywriters, print and web designers, videographers and software programmers.

We work closely with our clients in strategic planning, creative development, media production and social media communication design and management. We develop and produce work for all media including television, press, magazines, radio, outdoor, online and print production of various types.

String Theory Health is a current member of the Victorian Government Marketing Services Panel.

Specialists in health communication

With staff having worked in public and private mental health for many years in the areas of clinical, secondary consultation, education/training and mental health promotion, String Theory is well equipped to understand relevant health science research and apply this to communication strategies and campaign development.

Our understanding of public health systems give us the knowledge and skills required to efficiently and effectively work with health stakeholders in the public and not-for-profit sectors.

We offer strategy and content development consultation that can be of significant value to organisations during the development of campaign objectives and product briefs.

We have established relationships with all Australian peak health bodies and have access to a range of experts in many health areas.

Strategic brand marketing and communication

We have provided creative and media production services as well as communication strategies to the Victorian State Government – Department of Health, Department of Education and Early Childhood Development, headspace – Australia’s National Youth Mental Health Foundation, Orygen Youth Health, Australian General Practice Network, Australia Psychological Society, Turning Point and beyondblue.

String Theory has experience and skills in organising and facilitating focus groups, requirements workshops, and stakeholder consultations.

Video and multimedia production

We have had extensive experience developing educational and health promotion videos/TVCs for a range of clients including; beyondblue, The Shed Online, Orygen Youth Health Research Centre, headspace, Australia Psychological Society – KidsMatter, Turning Point Alcohol and Drug Education.

With in-house audio and video production facilities, we are able to offer cost efficient production services as part of the overall suite of services offered.

Authoring and editorial

Our services offered include scripting, copywriting, online content/article creation and health fact sheet development. Our work includes the development of fact sheets and information booklets for Youth beyondblue and copywriting/editorial services for multiple websites and public communication campaigns.

We write articles, bi-monthly eNewsletters and social media schedules for beyondblue’s The Shed Online website on an ongoing basis.

Our staff have undergone formal accessibility training to aid in developing accessible/usable content for online audiences.

Online community management

String Theory Health offer a range of affordable support packages to assist in the management of online communities and to ensure maximum member engagement/retention. Our services include but are not limited to:

  • Social media marketing strategies/management
  • Communications, marketing and campaign development
  • eNewsletter design and implementation
  • Content creation (articles, videos, interactive activities)
  • Content Management System (CMS) authoring/management
  • Banner design/animation
  • Forum management
  • Member technical support

String Theory currently provide all the content  for beyondblue’s The Shed Online website (articles, videos, interactive activities, health content/interviews, blogs, eNewsletter, social media schedules). Regularly publishing relevant and engaging content to the website help maintain member engagement.

Contact us to discuss a customised support package to suit your online community.


We have experience in developing engaging and innovative eLearning products for the health sector having developed eLearning solutions for Orygen Youth Health Research Centre, the Australian Psychological Society, AGPN and Baker IDI Heart and Diabetes Institute.

We have had experience developing SCORM-compliant eLearning courses that adhere to strict accessibility standards (e.g. Level AA WCAG 2.0).

When designing eLearning content, multi-modal information delivery methods (graphic, audio and video) are adopted to maximise the audience’s learning experience.

Key parameters that inform the design of the educational content include:

  • Learning time – efficient design and packaging of information to maximise the effectiveness of the learning time.
  • Instructional consistency – programs are designed to educate with content and presentation consistency. This will ensure that each person will receive the same consistent, technically correct information.
  • Implicit learning and motivation – the learner is actively involved in the learning process, reinforcing the educational components and helping the learner to retain the educational message.
  • Individual learning styles – learners who have different abilities and knowledge are catered for.